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Privacy Policy

Latitude Travel
Last updated: 28/05/025

At Latitude Travel, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR).

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1. Who We Are

Latitude Travel ("we", "us", "our") is a travel agency based in Manchester. This policy applies to all personal data we collect and process in connection with our services.

Contact details:
Email: alexlatitudetravel@outlook.com
Phone: 07715311486


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2. What Information We Collect

We may collect the following personal data from you:

  • Full name

  • Contact details (email address, phone number, postal address)

  • Date of birth

  • Passport and visa information

  • Emergency contact details

  • Travel preferences and requirements

  • Payment and billing information

  • Health or dietary requirements (only when necessary for your travel arrangements)

  • Marketing preferences

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3. How We Collect Your Data

We collect personal data when:

  • You make an enquiry or booking through our website, email, phone, or in person

  • You fill in a contact or booking form

  • You subscribe to our newsletter or marketing emails

  • You interact with us on social media or at events

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4. Why We Collect Your Data

We process your data for the following purposes:

  • To manage and confirm your travel bookings

  • To provide travel-related customer service and support

  • To send you important updates about your booking

  • To tailor your travel experience to your needs

  • To comply with legal or regulatory obligations

  • To send you occasional marketing emails (with your consent)

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5. Legal Basis for Processing

We rely on the following legal grounds:

  • Contract: To fulfill our obligations when you book travel services with us.

  • Consent: For marketing communications (you can withdraw consent at any time).

  • Legal obligation: For compliance with travel regulations.

  • Legitimate interest: To improve our services and keep in touch with clients.

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6. Sharing Your Data

We may share your data with:

  • Trusted travel suppliers (airlines, hotels, tour guides) for booking purposes

  • Payment processors and service providers

  • Government authorities when required (e.g. visa or border control)

  • We will never sell your personal data to third parties.

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7. International Transfers

Some of our partners and suppliers are based outside the UK and EEA. In such cases, we ensure appropriate safeguards (such as standard contractual clauses) are in place to protect your data.

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8. Data Retention

We retain your data only for as long as necessary:

  • For bookings: typically 6 years for accounting and legal purposes

  • For marketing: until you unsubscribe or withdraw consent

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9. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure ("right to be forgotten")

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

To exercise your rights, email us at alexlatitudetravel@outlook.com.

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10. Cookies and Website Tracking

Our website may use cookies to improve user experience and track usage. You can adjust your cookie settings through your browser at any time. For more information, see our Cookie Policy.

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11. How We Protect Your Data

We take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. These include secure servers, encrypted communications, and access control.

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12. Updates to This Policy

We may update this Privacy Policy occasionally. The latest version will always be available on our website with the “Last updated” date at the top.

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